The predecessor East as entertainment channel is the main channel began operation in 1993. Shanghai Oriental TV, then known as the East, as 20 channels, later renamed East as a set, it is a comprehensive channel.
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Shanghai New Media Entertainment, Ltd. is a China and for global Chinese professional entertainment and media company, responsible for the operation Shanghai radio and television channels and 288 theatrical entertainment channels, entertainment channels focus people's livelihood entertainment, higher ratings among the top three in Shanghai; colorful heritage classic theater arts, carry forward the traditional culture. New entertainment to the strength of gold to build a large variety entertainment, leading the new trend.
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